Chicago Region Environmental and Transportation Efficiency (CREATE) Program: CDOT
Objective: To improve the operations and efficiency of passenger and freight rail while balancing the interests of multiple constituencies for a better quality of life and strengthened economic region.
Challenge: This nationally and regionally significant project involves many players from neighborhood representatives to multi-national companies. It requires a great depth of understanding of all the stakeholders, the policies and practices of the rail industry, those they serve and the opportunities and challenges for government participants.
Services: Coordination and communications, outreach materials, project tours, speakers bureau, project website content, stakeholder and vendor database, e-newsletters, Springfield and D.C. advocacy strategy, photo library of CREATE projects.
Solutions: Metro Strategies leverages their knowledge of federal, state and local freight policy, legislation and community issues to prepare and organize the policy discussions of the Stakeholder and Management Committees. Metro Strategies leads the CREATE Advocacy Committee and establishes productive relationships with community groups, business organizations, local governments, regional agencies, and federal offices. As one of the main duties for CREATE, Metro Strategies conducts outreach and coalition building which includes creating materials to address a myriad of program interests and needs. Staff produces materials for speaking opportunities and schedules tours of projects that impact national and international freight movement. This has included international government representatives, national port staff and private companies and suppliers impacted by Illinois freight movement.
Green Council Public Relations Plan: Illinois Road and Transportation Builders Association (IRTBA)
Objective: For IRTBA to become a national leader in the emerging field of transportation sustainability.
Challenge: Conduct a media and stakeholder outreach campaign promoting the release of IRTBA’s Illinois Livable and Sustainable Transportation (I-LAST) Construction Practices Manual, a sustainability rating guide for infrastructure modeled after the LEED program.
Services: Public relations campaign, media strategy, research and publication of case studies, collateral materials, legislative fact sheets.
Solutions: The launch of the I-LAST Manual received considerable coverage in some of the most respected journals of the industry including: Engineering News-Record, Rebuilding America’s Infrastructure, Hub Dot, Better Roads, Aggregates Manager, Construction & Demolition Recycling and Asphalt Contractor magazine (cover story). The I-LAST Manual was recognized by the Federal Highway Administration as a national model.
Glen Ellyn, IL
526 Crescent Boulevard, Suite 314
Glen Ellyn, IL 60137
17 N. State Street, Suite 440
Chicago, IL 60602